J.Lindeberg – poster campaigns across Scandinavia

Recurring poster campaigns for J.Lindeberg in the major cities of Sweden, Norway and Denmark – a long-term partnership in step with new collections.

About J.Lindeberg

J.Lindeberg is a Swedish premium brand celebrating 30 years this year since its start in 1996, when founder Johan Lindeberg launched the brand simultaneously in Stockholm and New York with a clear ambition: to modernise the borderland between sport and fashion. The brand put itself on the map in 2000 when golf star Jesper Parnevik won one of the world’s biggest golf tournaments wearing its now iconic pink trousers, and has since grown into an international lifestyle brand in golf, tennis, skiing and ready-to-wear. Today J.Lindeberg is represented by ambassadors such as golf star Viktor Hovland and actor Kathryn Newton, has recently opened a new store concept at Mall of Scandinavia and a five-storey “Clubhouse” in Seoul, and keeps building on its signature: Scandinavian minimalism meets sporty performance.

The campaign

StreetPromotion has a long-term, recurring partnership with J.Lindeberg and has run several advertising campaigns for the brand across Scandinavia – not as a one-off, but as part of an ongoing partnership where we strengthen the brand’s presence in step with new collections and initiatives. Through strategically placed posters in the major cities of Sweden, Norway and Denmark we have made sure J.Lindeberg’s premium feel and Scandinavian design identity are consistently visible on the street, in keeping with the brand’s clean visual expression and sporty lifestyle.

Result

The recurring partnership has given J.Lindeberg a continuous, coherent presence in public space across Scandinavia, and has helped reinforce the brand’s position as a leading Nordic premium brand in sport and fashion – campaign after campaign.