HYRE – poster campaign for the Nordics’ largest car-sharing service

Poster campaign for HYRE in Stockholm, Gothenburg and Malmö – placements at transport hubs, in residential areas and at central meeting places.

About HYRE

HYRE is a digital car pool and car-sharing service that started in Norway and is today the largest of its kind in the Nordics, with cars available in Bergen, Copenhagen, Oslo, Stockholm and Trondheim. The concept is simple: through an app, users can book, unlock and drive a car exactly when they need one – with no commitment, ownership or hassle. Registration is via BankID, and drivers can travel freely across the Nordics. With a modern fleet and a digital-first mindset, HYRE has established itself as an attractive alternative to car ownership for city dwellers who want the freedom to drive sometimes – without the cost and responsibility of owning a car.

The campaign

StreetPromotion created and ran a poster campaign to launch and strengthen HYRE’s presence in Scandinavia. The goal was to position the service as the smart, modern alternative to owning a car – and to reach exactly the city dwellers who already move around the areas where HYRE is available.

Through strategically placed posters at high-traffic locations – at transport hubs, in residential areas and at central meeting places – we made sure the campaign was seen by the right audience in the right context: people on their way somewhere, already thinking about how to get around.

Result

The campaign helped build brand awareness for HYRE in Stockholm, Gothenburg and Malmö and positioned the service clearly in the cityscape, in a market where car sharing is becoming increasingly common among city residents.