Promotion tours & roadshows
We run complete tours in Sweden’s largest cities – and across Scandinavia – combining our different methods, for example ahead of a product release, a launch or an artist’s tour.
Promotion tours with StreetPromotion
One campaign, several cities
A promotion tour lets you reach broadly yet locally. We plan route, timing and format for each city so the campaign feels relevant on the ground while holding together as a whole.
For IQ’s TikTok series Ruset we took the posters on tour through Linköping, Norrköping, Uppsala, Malmö, Gothenburg and Stockholm.
We have also run campaigns in Stockholm, Gothenburg and Malmö for TV3, Pressbyrån and Lufthansa among others, and postered for J.Lindeberg ahead of the fashion fair in Stockholm, Gothenburg, Malmö and Copenhagen.
Methods that reinforce each other
A tour can combine posters, street teams, sampling, flyers and mobile LED screens. The posters build awareness, the LED trucks are seen on the move and the teams create the personal encounter.
Promotion tours are ideal for
- National and Nordic product launches
- Tours by artists and shows
- Campaigns in several major cities
- University towns and term starts
- Roadshows with LED trucks and street teams
How we work with promotion tours
We take responsibility for the whole chain – from planning to follow-up.
Route planning
Cities, places and times that suit the campaign.
Combined methods
Posters, street teams, sampling and LED trucks.
Local adaptation
The right placements in every city.
One combined report
A single follow-up for the whole tour.
Photos
Common questions about promotion tours
Which cities can a tour include?
We work across Sweden and Scandinavia, and in other European markets through our partners. Common stops are Stockholm, Gothenburg, Malmö, Uppsala, Linköping, Norrköping, Oslo and Copenhagen, but the route is adapted to your audience.
What is a roadshow?
A roadshow is a campaign that moves between several locations over a period – with posters, activities and staff at every stop.
Can we combine the tour with LED trucks?
Yes. Mobile LED screens are well suited to tours because they are seen on the move and can travel between cities.
Book
promotion tours.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden