People in an orange Glocalnet hammock on a street
Guerrilla · Tour

Lie low this summer – Sweden tour

A Sweden tour for Glocalnet and Garbergs: we hung hammocks and laid out beach towels at Swedish holiday resorts. People queued to lie low.

The campaign

On behalf of Garbergs for Glocalnet we toured Sweden during the summer. We hung orange hammocks and laid out beach towels with the message “Ligg lågt i sommar” (Lie low this summer) at holiday resorts around Sweden.

Result

It was a hit – people queued to try lying low.

Orange hammock between trees at an outdoor café
Glocalnet hammock at a tram stop
Beach towel with the text Ligg lågt i sommar on a beach

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