Product sampling
We market new products by handing out samples together with information about what people have just been given. Distribution happens at suitable moments and in the right context with the help of our street teams.
Product sampling with StreetPromotion
The first encounter with the product
Sampling is often the first encounter between consumer and product – in the hand instead of in the feed. A sample on the street can turn a campaign into an experience people talk about.
When Arla’s pink milk drink sold out in stores in just a few days, we were on site handing out samples to passers-by who had so far only seen the product on their phones.
Demo tents and launches
If you want to show the product in more depth, we can staff demo tents and activities at launches, trade fairs and events. We take care of staff, logistics and set-up so you can focus on the product.
Product sampling is ideal for
- Food and drinks
- New flavours and summer launches
- Skincare and beauty products
- In-store launches
- Trade fairs and events
How we work with product sampling
We take responsibility for the whole chain – from planning to follow-up.
Set-up
Places and times where the product fits in.
Staff
Street teams who hand out and talk about the product.
Demo tents
Staffed tents and activities at launches.
Feedback
Reactions and insights from the field.
Photos
Completed campaigns
Common questions about product sampling
What is sampling?
Sampling means letting your audience try a product by handing out samples or tasters, often together with information about the product.
Which products suit sampling?
Everything from food and drinks to skincare and other consumer products that are easy to try straight away.
Can you handle chilled products?
Tell us about the product and we will put together a handling and logistics plan that suits it.
Book
product sampling.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden