Projection, gobo & DOOH
With building projections and large digital screens your message takes over facades in the city. The format is visible from far away once darkness falls and often becomes an event in itself.
Projection & DOOH with StreetPromotion
The facade as a screen
A projection turns a building into a temporary screen. It suits launches, premieres and events where you want to create a moment people stop for – and photograph.
We help with site selection, permits and execution, and can combine the projection with street teams and sampling on site.
DOOH – digital out of home
DOOH (digital out of home) is digital outdoor advertising on screens in urban environments. Moving images get more attention than static sites, and the campaign can change message during the day.
Gobo projection
A gobo is a stencil placed in a projector so that a logo or message can be projected onto a wall, a pavement or an entrance. Gobo projection suits shops, events and launches where the message should be visible every evening for a period.
Projection & DOOH are ideal for
- Evening launches and premieres
- Events and anniversaries
- Autumn and winter campaigns
- Cultural events
- Messages that need to be seen from afar
How we work with projection & DOOH
We take responsibility for the whole chain – from planning to follow-up.
Building projection
Projection on buildings and facades in the evening.
Large screens
Large-format digital outdoor advertising.
Permits
Site selection and permits for execution.
Event tie-in
Projection combined with activities on site.
Photos
Common questions about projection & DOOH
What is DOOH?
DOOH stands for digital out of home – moving advertising on screens and large billboards in urban environments.
When is a building projection most visible?
When it is dark. Projections are therefore usually done in the evening and work particularly well in autumn and winter.
Do you need a permit for a building projection?
Yes, often. We help with site selection and permits as part of the assignment.
What is a gobo?
A gobo is a stencil in a projector that makes it possible to project a logo or message onto a surface, such as a facade or a pavement.
Book
projection.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden