Poster campaigns in Stockholm
Poster campaigns are one of the most effective and high-impact ways to market in an urban environment. We place your posters strategically in the city centre, around major shopping centres and at meeting points where many people pass every day – our posters work much like newspaper billboards: everyone sees them.
Poster campaigns with StreetPromotion
Posters where your audience actually moves
A good poster campaign is less about volume and more about placement. We choose locations based on who you want to reach – shopping streets for fashion, nightlife districts for concerts and clubs, commuter hubs for broad consumer campaigns and cultural quarters for galleries and theatres.
We have been posting in Stockholm since 1985 and know the rhythm of the city: where people stop, where they wait and where a poster gets to stay up and do its job. We use the same knowledge when a campaign goes out in Gothenburg, Malmö, Uppsala and other cities.
From a single column to a nationwide campaign
We put up everything from a handful of posters around a premiere to recurring campaigns across Scandinavia. For J.Lindeberg we have postered the major cities of Sweden, Norway and Denmark for several years in step with new collections, and for IQ’s TikTok series Ruset we took the posters on tour through six Swedish cities.
If you want a more spontaneous feel we also do wild posting – repeated posters in rows and blocks that create a strong, almost graphic impression on the street.
Rules for posting posters
In Stockholm, a permit from the Swedish Police Authority is required to put up posters on walls, poles, fences and similar surfaces facing public space, and the property owner must give written consent. We handle locations and permits so your posters stay up. Read more in our guide to poster rules.
Poster campaigns are ideal for
- Launches of collections, products and services
- Concerts, clubs and festivals
- Film, TV and streaming premieres
- Exhibitions, theatres and cultural institutions
- Campaigns that need to reach the whole city fast
How we run poster campaigns
We take responsibility for the whole chain – from planning to follow-up.
Location
Sites and routes are chosen based on your audience, campaign period and message.
Posting
Our own teams put up and check the posters throughout the campaign.
Wild posting
Repeated posters in blocks for maximum visual impact.
Follow-up
Photo documentation and a report when the campaign is complete.
Photos
Completed campaigns
Common questions about poster campaigns
Where in Stockholm can you put up posters?
We work across the inner city and around major centres and meeting points – including the city centre, Södermalm, Östermalm and transport hubs. We choose exact locations together with you based on your audience.
Can you run poster campaigns outside Stockholm?
Yes. We run campaigns across Sweden and all of Scandinavia – for example for J.Lindeberg in Norway and Denmark – and across Europe through our partner network.
What is the difference between poster campaigns and wild posting?
With wild posting the same poster is put up many times in a row or in blocks. It gives a more spontaneous, graphic expression than a single poster and suits fashion, music and launches.
How do we know the campaign has been carried out?
We document the posting with photos and follow up the campaign so you can see where and when your posters were visible.
Book a
poster campaign.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden