Street teams
Our street teams are made up of energetic, presentable young men and women who communicate your product professionally. They meet your audience face to face – where it already is.
Street teams with StreetPromotion
The right team, in the right place, at the right time
A street team is only as good as its context. We place teams where the audience naturally moves – in the city centre at weekends, outside concerts, at big sporting events, festivals and trade fairs – and choose staff who suit your brand.
The teams are briefed on the product and message, wear branded clothing when needed and report back on how the encounters went.
Flyers, sampling and demonstrations
Street teams are at the heart of many of our campaigns. They hand out flyers and programmes, give out samples, staff demo tents and join promotion tours around the country.
For Arla’s pink milk drink our team met consumers directly on the street in the middle of the spring’s biggest product hype – the sample on the street became the moment the hype turned into a personal experience.
Street teams are ideal for
- Product launches and sampling
- Concerts, festivals and sporting events
- Store openings and campaign weekends
- Trade fairs and events
- Promotion tours in several cities
How we work with street teams
We take responsibility for the whole chain – from planning to follow-up.
Recruitment
Presentable staff who match your brand.
Briefing
The team is briefed on product, message and tone of voice.
Branding
Branded clothing and material when needed.
Report
Feedback on locations, encounters and reactions.
Photos
Completed campaigns
Common questions about street teams
What does a street team do?
A street team markets a product or event through direct contact – for example by handing out flyers and samples, answering questions and creating attention on site.
Where can your street teams operate?
In Stockholm, across Sweden and Scandinavia – in city centres, at concerts, sporting events, festivals, trade fairs and other places where your audience is. Elsewhere in Europe we work through partners.
Can the team wear our branded clothing?
Yes. We are happy to dress the team in your clothing or produce branded material.
Can street teams be combined with posters?
Yes, and it often makes the campaign stronger. The posters build awareness and the team creates the personal encounter.
Book
street teams.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden