OOH · DOOH · Alternative media

Outdoor advertising across Sweden

Outdoor advertising is advertising that meets people where they actually are – on the street, in traffic, on squares and at events. We have worked with outdoor advertising and alternative media since 1985 and run campaigns across Sweden and Scandinavia – and in the rest of Europe through our partners.

adidas film on a mobile LED trailer
How to choose

The right format for the right goal

Be seen widely and for long

Posters, advertising columns, banners and stickers give a long presence in the cityscape at a low cost per site. They suit launches, concerts, premieres and campaigns that need to reach a whole city.

Be seen on the move

LED trucks, LED screens and vehicle advertising take the message to where the audience is. More than 600 mobile ad surfaces make it possible to reach many cities in the same campaign.

Get people talking

Guerrilla marketing, installations and projection surprise people and spread on social media and in the press. This is where our campaign Lågt på Slussen won Guldägget 2006.

Meet people

Street teams, event staff, sampling and flyer distribution create the personal encounter with the product.

What does outdoor advertising cost? →

Nationwide

All of Scandinavia.
And beyond.

Stockholm is our home ground, but our campaigns run far beyond it. We have carried out poster campaigns, tours and promotions in Gothenburg, Malmö, Uppsala, Linköping, Norrköping, Visby, Oslo and Copenhagen – and through our partner network we coordinate campaigns across Europe.

StockholmGöteborgMalmöUppsalaLinköpingNorrköpingKöpenhamnVisby
Award-winning

Lågt på Slussen

The banner over the roadworks barrier at Slussen for Glocalnet and Garbergs won Guldägget 2006 – Sweden’s leading advertising award – in the Alternative Media category. A simple message in exactly the right place.

Read about the campaign →
Guldägget – the award StreetPromotion won in 2006 in the Alternative Media category
Q&A

About outdoor advertising

What is outdoor advertising?

Outdoor advertising, or OOH (out of home), is advertising that meets people outside the home – posters, advertising columns, banners, vehicle advertising, digital screens and installations in public space.

Which cities do you work in?

All of Sweden and Scandinavia – and Europe through our partners. Stockholm is our home ground and we have run campaigns in Gothenburg, Malmö, Uppsala, Linköping, Norrköping, Visby, Oslo and Copenhagen, among others.

What sets you apart from other outdoor advertising companies?

We combine classic formats such as posters and banners with alternative media – guerrilla, street teams and sampling – and have done so since 1985. Our campaign Lågt på Slussen won Guldägget 2006.

What does outdoor advertising cost?

It depends on the number of sites, period, cities, format and production. Read our guide on what outdoor advertising costs or request a quote.

Let us take
over the street
for you.

Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.

+46 704 98 22 62 info@streetpromotion.se

Klippgatan 11, 116 35 Stockholm, Sweden

We normally reply within one working day. Your details are only used to answer your request.

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