Event marketing & festivals
We have organised and marketed some of Stockholm’s most memorable public festivals, with more than 170,000 visitors combined. We use that experience when we produce and market events for others.
Events & festivals with StreetPromotion
Our own festivals
Behind the festivals are Tommy Mattsson and Joakim Stenhammar. Nytorgsfesten, which they created through StreetPromotion in 1995, drew more than 45,000 visitors already in 1995–1997 and is still held today. Riddarholmsfesten/Reggae Splash 2001–2004 drew more than 100,000 visitors in total and Stockholm All Star Festival 2011 a total of 25,000 visitors.
Now we continue the tradition with new events such as Stockholm Night Market on Riddarholmen and Jazz & Blues All Star Festival on Skeppsholmen.
Event marketing that fills the venue
An event needs to be visible in the city before it happens. We combine poster campaigns, flyers, street teams and outdoor advertising to build anticipation for concerts, festivals, premieres and trade fairs – and we know what it takes in permits and production.
Events & festivals are ideal for
- Concerts and festivals
- Public festivals and city events
- Premieres and launch events
- Trade fairs
- Markets and cultural events
How we work with events & festivals
We take responsibility for the whole chain – from planning to follow-up.
Event production
Planning, permits and execution.
Marketing
Poster campaigns, flyers and street teams ahead of the event.
Concert marketing
Campaigns for concerts, clubs and tours.
On site
Staff, sampling and activities during the event.
From Nytorgsfesten
The festival we created in 1995. Read more →
Photos
Completed campaigns
Common questions about events & festivals
Which events have you organised?
Among others Nytorgsfesten 1995–1997, Riddarholmsfesten/Reggae Splash 2001–2004 and Stockholm All Star Festival 2011. Upcoming events are Stockholm Night Market and Jazz & Blues All Star Festival.
Can you market our event?
Yes. We put together a campaign with posters, flyers, street teams and other formats that suit the event and its audience.
Do you help with permits?
Yes, permits and placement are part of our planning for both events and campaigns.
Book
events.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden