What does outdoor advertising cost?
The price of outdoor advertising varies a lot – a handful of posters around a premiere costs something completely different from a nationwide tour with LED trucks and street teams. Here we go through what affects the price, so you can plan your budget and ask the right questions when requesting a quote.
1. Number of sites and placements
The more posters, columns or banners the campaign includes, the higher the cost. But placement often matters more than volume: the right sites on the right routes can deliver more than many sites in the wrong places.
2. Campaign period
A campaign that needs to be visible for a weekend costs less than one that stays up for several weeks and is checked and topped up along the way.
3. Number of cities
A campaign in one city is easier to plan than a tour through several cities. National and multi-country campaigns add travel, logistics and local planning – but coordination often makes each city cheaper than buying it separately.
4. Format
Posters and stickers are the most cost-effective formats. Large-format banners, LED trailers, projection and guerrilla installations require more production and technology.
5. Production and printing
Printing of posters, banners and material is often part of the budget. Large print runs give a lower unit price.
6. Permits
Placements facing public places often require a police permit and the property owner’s consent. Fees and processing affect both time and cost.
7. Staff
Street teams, event staff and sampling are built on staffing. The number of people, hours and locations determine the cost.
How to get the most out of your budget
Start with the audience and the message, not the format. Consider combining a cost-effective base format, such as posters, with a more eye-catching element, such as an installation or LED truck, to get people talking.
We tailor every campaign and provide a quote based on your goals and budget.
