Guerrilla marketing
Beyond advertising on TV, radio, print and digital channels, today it takes something more – something that grabs attention in everyday life. With guerrilla marketing we place installations and ideas in public space that surprise people in a positive way, and that often take on a life of their own on social media and in the press.
Guerrilla marketing with StreetPromotion
Guerrilla marketing with award-winning craft
For Glocalnet and the agency Garbergs we hung a banner over the roadworks barrier at Slussen with the message that things were low there – but still not as low as Glocalnet. The campaign “Lågt på Slussen” won Guldägget 2006 in the Alternative Media category.
Over the years we have placed small maypoles around Stockholm for Gröna Lund, hung hammocks at Swedish holiday resorts for Glocalnet, set out IKEA armchairs ahead of the reopening at Kungens kurva and hung 20,000 stars before the launch of the radio station Star FM.
From idea to installation
We help you find the idea that fits the message and the place, produce the material and handle permits, logistics and placement. You get a campaign that stands out on the street and is built to be photographed and shared.
We see every assignment as unique and always work confidentially with our clients – many ideas only work if they come as a surprise.
Guerrilla marketing is ideal for
- Launches that need to get people talking
- Campaigns meant to spread on social media and in the press
- Brands that want to stand out from traditional advertising
- Events and premieres
- Messages that work best in a surprising context
How we work with guerrilla marketing
We take responsibility for the whole chain – from planning to follow-up.
Idea & concept
We develop the idea together with you or your agency.
Production
Material, props and installations are made for the setting.
Permits & logistics
We handle placement, permits and execution.
Documentation
Photos and film of the installation for your PR and channels.
Photos
Common questions about guerrilla marketing
What is guerrilla marketing?
Guerrilla marketing is unexpected marketing in public space – installations, props or activities that surprise people in everyday life and create attention far beyond the location.
Is guerrilla marketing legal?
Yes, when it is done right. We work with permits and approved locations, so the campaign can stay in place without the risk of being removed.
Can you work with our advertising agency?
Absolutely. We often work together with agencies – as with Garbergs for Glocalnet – and take care of production and execution on the street.
Does guerrilla marketing suit small budgets?
Often yes. A strong idea in the right place can go a long way, especially when it spreads on social media.
Book
guerrilla marketing.
Tell us about your project and we will come back with a proposal for reaching your audience – in Stockholm, across Scandinavia or in Europe through our partners.
+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden