J.Lindeberg Golf – wild posting

Targeted wild posting campaign for J.Lindeberg’s golf collection – unexpected, guerrilla-inspired placements in the city during the golf season.

About J.Lindeberg Golf

Golf is the very foundation of J.Lindeberg’s DNA – it was here the brand first put itself on the map in 2000, when Jesper Parnevik won one of the world’s biggest golf tournaments in the brand’s iconic pink trousers. Since then the golf line has grown into a world of its own within the brand, with ambassadors such as Viktor Hovland, Matthieu Pavon and Camilo Villegas wearing the collection on some of golf’s biggest stages – from The Open Championship to Augusta and the PGA Championship. J.Lindeberg’s golf collection balances technical, functional materials with the same Scandinavian, minimalist design language as the rest of the brand, and has made it a natural choice for golfers who want to look as good on the green as in everyday life.

The campaign

Unlike our earlier poster campaign for J.Lindeberg’s main collection, StreetPromotion ran a targeted wild posting campaign specifically for the golf line, focused on reaching golf enthusiasts around the highlights of the golf season. Through unexpected, guerrilla-inspired placements in the city – rather than traditional fixed ad sites – we created a more informal, spontaneous feel that reflects the social side of golf, a theme J.Lindeberg itself highlighted in its latest collection under the motto “celebrating the social side of golf”.

Result

The campaign gave the golf collection its own distinct voice in the cityscape – separate from the brand’s broader fashion and lifestyle communication – and strengthened the link between J.Lindeberg’s golf heritage and its growing presence among a younger, style-conscious golf audience.