Guerrilla
Midsummer in the city for Gröna Lund
Ahead of Midsummer 2005 we put up small maypoles around Stockholm for Gröna Lund and Åkestam Holst. The campaign led to several newspaper articles.
The campaign
On behalf of Gröna Lund and the agency Åkestam Holst, ahead of Midsummer 2005 we put up small maypoles, created by Josefin Hinders, at strategic spots around Stockholm.
We also built small dance floors with foxtrot steps stuck to the ground ahead of the reopening of Gröna Lund’s dance pavilion.
Result
The guerrilla campaign led to several newspaper articles.
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