J.Lindeberg – advertising campaign in Sweden’s major cities
Advertising campaign for J.Lindeberg in several of Sweden’s major cities – strategic poster placement in city centres, along shopping streets and at meeting places.
J.Lindeberg
J.Lindeberg is a Swedish premium brand that since its start in 1996 – launched simultaneously in Stockholm and New York by founder Johan Lindeberg – has redefined the borderland between sport and fashion. The brand was born from a vision to modernise golf fashion, and really put itself on the map in 2000 when golf star Jesper Parnevik won one of the world’s biggest golf tournaments wearing its now iconic pink trousers. Today J.Lindeberg is an international lifestyle brand with collections in golf, skiing, tennis and ready-to-wear, known for its Scandinavian, minimalist design with a sporty twist – and a bridge as the brand’s signature emblem, a symbol of the meeting between performance and style.
The campaign
StreetPromotion created and ran an advertising campaign for J.Lindeberg in several of Sweden’s major cities, with the aim of strengthening the brand’s presence on the street and reaching an audience that already lives the active, style-conscious life the brand represents. Through strategically placed posters at high-traffic locations – in city centres, along shopping streets and at meeting places – we reinforced J.Lindeberg’s premium feel offline, in keeping with the brand’s clean, Scandinavian visual identity.
Result
The campaign helped strengthen J.Lindeberg’s visibility and positioning as a Swedish premium brand in several of the country’s largest cities, and anchored the brand’s sport and fashion identity in public space.
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+46 704 98 22 62 info@streetpromotion.seKlippgatan 11, 116 35 Stockholm, Sweden