Willys – poster campaign during Almedalen Week

Poster campaign for Willys in Visby during Almedalen Week – the campaign “Jag jobbar för att pressa matpriserna” (I work to push down food prices), on columns and poles where politicians and press move.

The campaign

During Almedalen Week in Visby – Sweden’s biggest political forum – we put up posters for Willys’ campaign “Jag jobbar för att pressa matpriserna” (I work to push down food prices), with employees as the faces.

The posters went up on poster columns and poles in the old town and by the city wall, where politicians, journalists and visitors move throughout the week.

Poster campaigns outside Stockholm

We run poster campaigns across Sweden and Scandinavia – even for a single week in one town, as here during Almedalen Week.