Coca-Cola Zero – Vote for red days

Poster campaign in Stockholm and Gothenburg for Coca-Cola Zero ahead of the football World Cup – Vote for red days, with a QR code to make Sweden’s match days public holidays.

The campaign

Ahead of the football World Cup, Coca-Cola Zero let Swedes vote to make the national team’s match days “red days” – public holidays. The posters carried two messages, “Rösta för röda dagar” (Vote for red days) and “Vi vill ha fler röda dagar och färre röda kort” (We want more red days and fewer red cards), with a QR code straight to the vote.

We put up posters in Stockholm – including at Hovet and Globen, at Lumabryggan and in the city centre – and in central Gothenburg.

Poster campaigns in several cities

We run poster campaigns in Stockholm, Gothenburg and Malmö in the same campaign, with the same designs and the same period in every city – and can extend to Oslo, Copenhagen and other European cities.