RO-Gruppen – construction wrap on a site fence

Construction wrap for RO-Gruppen on the site fence around a project along a pedestrian street – the building site became an ad surface instead of an empty fence.

The campaign

Around RO-Gruppen’s construction project, wraps were put up on the site fence along the pedestrian street. The message told passers-by what was being built and who was behind it.

A construction wrap turns a barrier into an ad surface for the whole construction period, with pedestrians passing up close.