Black IKEA posters on a construction hoarding at Slussen with Gamla stan in the background
Poster campaign · Slussen

IKEA – poster campaign at Slussen

Black IKEA posters in three sizes on the construction hoarding at Slussen in 2021, where thousands of cyclists and pedestrians pass every day on their way to Gamla stan.

The campaign

In autumn 2021 we put up posters for IKEA on the construction hoarding at Slussen. The posters showed the IKEA logo in three sizes on a black background, with a permit number on every poster.

The location is one of the busiest in Stockholm, with cyclists, drivers and pedestrians travelling between Södermalm and Gamla stan.

More campaigns for IKEA

We also created the guerrilla campaign Love the curve for IKEA at Kungens kurva.

IKEA armchair by the roadside with the sign Love the curve

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